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Bookmaker says marketing email was only sent to over-18s – and Marvel fans are mainly adults

An ad for bookmaker Ladbrokes featuring the popular superhero Iron Man has been banned over fears it would appeal to children.

The email promoting the Ladbrokes casino featured an image of Iron Man and the text: “Enjoy this exclusive Ladbrokes welcome offer with Iron Man 3.”

Related: Channel 4 rapped for airing Fear the Walking Dead ad during kids’ film

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