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Unfortunate juxtapositions can make it appear that the Guardian is mocking disasters or fuelling racism

I dread them, these utterly inappropriate juxtapositions of advertising and Guardian journalism online. An ad for bacon alongside an article about Ramadan, for instance.

Justifiably angry readers assume that advertising department people have done it, carelessly or malevolently. They haven’t. It is the work of artificially (but insufficiently) intelligent tools placing advertising in a media market that is being transformed by technology.

Related: Google says sorry for racist auto-tag in photo app

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