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Tools launched to enforce transparency and avoid repeat of Russian misinformation campaign in Trump US elections

Google has launched a set of tools across Europe to help ensure political transparency in the run-up to the 2019 EU elections in an attempt to crack down on “dark adverts” online.

The tools are a response, in part, to the Russian misinformation campaign during the 2016 US election, in which overseas operatives were able to buy political adverts to target Americans.

Require adverts that mention “a political party, candidate or current officeholder” to include a disclosure to make clear to voters who is paying for the advertising.

Verify EU election advertisers “to make sure they are who they say they are”.

Create an EU-specific library of election adverts “to provide more information about who is purchasing election ads, whom they’re targeted to, and how much money is being spent”.

Related: Google News may shut over EU plans to charge tax for links

Related: EU stumbles in plan to levy 3% digital tax on major firms

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