$60,000 seems a lot for a minor celeb’s posts, but it’s a measure of what the misery-driven influencer economy is worth
On Wednesday, Gizmodo reported that an influencer paid to endorse specs online is being sued for not being influential enough. So far, so funny. The truth is that the minor celeb is being sued for breaking his contract. Grown-ish star Luka Sabbat was contracted to post three Instagram stories and a photo, but only delivered on one of the four. That’s a pretty clear-cut case of not doing what you were paid to do, so it should come as no surprise the company that paid Sabbat wants its money back. But what should be of interest is what he represents: the tame end of a much more insidious influencing economy that operates in plain sight while many of the young people that it targets remain unaware.
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