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Today’s copywriters are torturing the language instead of selling us stuff

What a truly curious place the world of advertising is, having to come up with wizard ways to flog stuff to an increasingly jaded and disengaged public that knows what it wants and increasingly goes online to satisfy its consumer urges.

Buying some alcohol-free beer last week (for my daughter, I hasten to add – I still prefer the full-fat variety), I couldn’t help noticing emblazoned on the side of the carton the slogan “Death Before Dishonour”. This seems to date to ancient Roman times (“morte prima di disonore”) and more recently to be associated with the US marine corps. Which leaves me wondering why such an anodyne product should be saddled with a phrase with such martial overtones.

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from Advertising | The Guardian http://bit.ly/2PYrsMv
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