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Online gambling firms such as Bet365, William Hill and Ladbrokes agree ban amid fears of impact on children

Online gambling companies have agreed to a voluntary “whistle-to-whistle” ban on advertising during live sports, in an effort to address concerns about their impact on children.

Companies such as Bet365, William Hill and Ladbrokes would agree not to advertise during live sports, including after 9pm if the event started before the watershed.

Related: Children ‘bombarded’ with betting adverts during World Cup

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