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Companies have brought our weary cynicism on themselves. Just look at the adverts they would have us swallow

The household cleaning products aisle at Sainsbury’s is not usually the place for epiphanies about capitalism. But a few days ago, my eyes fell on a yellow sticker on a bottle that proclaimed: “Shock! This product actually works!” (It’s called Bath Power – and, yes, it does. Other cleaning products are available, and some of them may work too.)

It has come to this. Such is the depth of weary cynicism and disbelief among shoppers that manufacturers are forced to plead that if you just hand over a few quid you might finally, for once, get what you thought you were paying for. Shock! The game is up.

Related: Gillette’s ad is not PC guff, Piers Morgan – look beyond the macho stereotype | Gaby Hinsliff

Related: Is Colin Kaepernick’s Nike deal activism – or just capitalism? | Ben Carrington and Jules Boykoff

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from Advertising | The Guardian http://bit.ly/2RcRtZm
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