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It’s right to curb advertising. But weak new rules don’t tackle gambling’s stranglehold on English football

It’s a fair bet that the new rules announced today aimed at preventing the gambling industry from targeting children will be welcomed by almost everyone. Who could be against a ban on betting ads popping up on sites, computer games or apps popular with kids, such as the promos that were once embedded in the I’m a Celebrity ... Get Me Out of Here or Mario Kart apps? Given the extraordinary stats that show no fewer than 370,000 children aged 11 to 16 gamble each week – with 25,000 of those classed as problem gamblers – surely any move to keep young eyes away from temptation is to be applauded.

Related: Gambling ads to be banned from child-friendly sites and games

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