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What do dashcams and cut-price dentistry have to do with advancing the cause of equality? Absolutely nothing

As a journalist, there are two weeks of the year when I might as well have an auto-delete function for almost all pitch emails, adverts and press releases that arrive in my inbox. The first is the week leading up to Valentine’s Day, the second is the week before International Women’s Day.

The former may not surprise you. I’ve always thought that Valentine’s Day is a desperate revenue-boosting attempt by the flower and chocolate industries and is Moonpig, Hallmark and co’s way of bridging the gap between Christmas and Easter by convincing people that there really is no better way of expressing affection than a naff poem and pseudo-witty cartoon. The marketing material and contrived “research” that make the rounds basically serve no other purpose than to highlight how flaccid our relationships have become – or else how we’re destined for a life of grim solitude.

If what you make or sell has no blindingly obvious link to women’s rights or gender equality then please don’t try to pretend otherwise

Related: Female Tory MPs read out sexist abuse ahead of International Women’s Day

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