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Party is comfortably biggest spender on online election ads, as other parties hold back

Change UK has run a last-minute Facebook advertising campaign to try to shore up its support amid dismal poll ratings for the European elections, but most other parties have mostly avoided large spending on online campaigning.

The upstart pro-EU political party, formerly known as the Independent Group, spent £87,000 on Facebook adverts in the seven days up to Wednesday, becoming the biggest single political advertiser on the social networking site, following predictions it could fail to elect a single MEP and faced with the potential resignation of the party’s interim leader, Heidi Allen.

Related: 'Politics isn't going to wait for you': has Change UK missed its moment?

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