Wednesday, April 5, 2017

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Company admits it ‘missed the mark’ after ad was mocked on social media and by civil rights activists including Martin Luther King Jr’s daughter

Pepsi has withdrawn and apologized for a new ad campaign featuring Kendall Jenner, after the company faced a backlash for a video that co-opted the imagery of protest movements to sell soda.

“Pepsi was trying to project a global message of unity, peace and understanding,” the company said in a statement to the Associated Press. “Clearly we missed the mark, and we apologize.”

Related: From Coke’s flower power to Kendall Jenner’s Pepsi ad – how ads co-opt protest

If only Daddy would have known about the power of #Pepsi.

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from Advertising | The Guardian