Transport for London bids to make millions from the classic logo, map and Routemaster buses after link-ups with Nike and Lego and deals in Japan
Nothing says London like the Routemaster bus, the tube roundel logo or Harry Beck’s schematic underground network map. Now the capital’s transport authority is seeking to generate cash to reinvest in its hard-pressed tube, train and bus services, using the design classics to sell branded products overseas.
Transport for London has struck its first global licensing deal, aiming to create a £100m-a-year branding business. From designer chairs using tube seat patterns and lamps inspired by bus headlights to London Underground map tea towels, its own fashion brand and limited edition sets of Scrabble, Tfl is aiming to take its successful UK licensing programme to global markets.
from Advertising | The Guardian http://ift.tt/2qO19NV