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From Dylan to Nicole Scherzinger, celebrity endorsements are really just consumer scams. So why can’t we resist them?

Just in case you’ve been finding news stories not quite depressingly on-the-nose enough for you recently, it’s been announced that anti-consumerist folk hero Bob Dylan will be selling his own Bob Dylan-branded whiskey. It’s the logical endpoint for celebrity endorsements: Woody and Buzz Lightyear are selling broadband, the Muppets are selling loaves of bread, James Corden is selling anything he can get his hands on – why shouldn’t Bob get in on the action?

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