I didn’t see the McDonald’s advert when it came out last week, but the subsequent story that hit the press yesterday with a wallop – much like a soggy Big Mac being dropped by a drunk on a urine-spattered pavement – certainly caught my eye. Apparently, the fast-food firm had made a fantastically offensive advert that cynically exploited child bereavement. My imagination running wild, I tuned in, expecting horrific scenes of distraught orphans being forced to, oh I don’t know, eat McDonald’s at gunpoint?
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