Costing £7m, with an award-winning director and a classic Beatles’ tune – the chain’s festive ad once again tugs at the heartstrings to loosen the purse strings
Some of the world’s top creative minds have been employed. Millions have been spent. The film has been months in the making and shrouded in secrecy. But this is not the release of a Hollywood blockbuster – it is the launch of the John Lewis Christmas advertising campaign.
Over the past decade the department store chain has turned its festive adverts into an annual media moment. It has produced a stream of heart-warming, tear-jerking ads, from a romance between two snowmen, to Monty the Penguin, the sad tale of a lonely man on the moon and last year’s bouncing boxer dog. This year it has once again pulled out all the stops to come up with a memorable campaign featuring Moz, a huge, snoring under-the-bed monster with puppy dog eyes.
Related: John Lewis Christmas ads: watch all the previous ones here
Related: Christmas TV ads - the search for a cracker, the fear of a turkey
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