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Tuesday, March 25, 2014

Bobby Jain Credit Suisse: How Are Nintendo's Profits?

By Rob Sutter


When looking at the big video game companies we all know and love, Nintendo does not seem to have as much awareness to consider. After all, the PlayStation 4 and Xbox One alike seem to be the apple of every gamer's eye while the Wii U is cast aside time and time again. As a result, shouldn't his mean trouble for Nintendo in general? This is not necessarily the case and I am sure that Bobby Jain Credit Suisse can look deeper into the idea of profits.

Nintendo has a great amount of money to consider and it is stored in the bank in case of financial matters becoming too strenuous. This is a point that can be easily contrasted to not only Microsoft but Sony as well. For example, it was reported that Sony had to close down one of its office buildings for the sake of reducing costs. It's one of those matters that make the general public realize that there is more to these companies than simply the element of gaming.

Nintendo may not exactly be in the clear in terms of business in general, though. Keep in mind that while the 3DS is doing extremely well in terms of the handheld market, the Wii U seems to be all but lost on the console side of things. Sales have not exactly been roaring, even though there have been many different titles released by not only Nintendo but third-party companies. Nintendo's bank account has been crucial but I do not think that people understand just how crucial this has become.

There is talk that Nintendo has, in American currency, $10.5 billion, which is a strong number when looking at Bobby Jain Credit Suisse. What this means is that, if Nintendo wanted, it would be able to go about making considerable losses during a few decades, at least. It's a great financial move to make, as names like Jain can support, but it is one that allows the company a considerable cushion. One can only imagine that this would allow more time to learn about the rapidly growing nature of the gaming industry without losses proving to be dire.

Yes, there are many problems concerning Nintendo from a public standpoint. In comparison to the competition, Nintendo is seemingly a generation behind with its home video game console, meaning that not everyone is going to want to purchase it right out of the gate. However, the video game industry is one that changes on a dime. Nintendo has to learn from its mistakes because, as strong as its bank account may be, it's not like the account in question is bottomless and able to endure perpetual losses.




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