By Francis Adelman Anyone with ambitions of pulling higher traffic statistics to their sites will need to learn the functions and capabilities of search engine optimization. People use search engines in all aspects of their life, such as searching for a job, comparison shopping and doing research. Use the tips in this article to attract more visitors to your site than ever before. Coding is an important element in search engine optimization if you want to bring people to your website. Search engines are not humans and their spiders will not make exceptions for inadequate code. If you rely heavily on Flash content without text descriptions, your site may simply be ignored by the search engines. When optimizing your search engine results be sure to use any variation of the word possible, including misspellings. Search engines look for meta tags and including a variety of keywords will help you be more visible to them. For example, say your site's keyword is "cat food.&