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Covid edition of annual TV advert focuses on kindness rather than gift-giving Coronavirus – latest updates See all our coronavirus coverage A hedgehog who hopes to fly, a group of hip-hop pigeons and lots of love hearts are the stars of this year’s pandemic edition of the John Lewis Christmas TV adverts. Over the past decade the retailer’s festive ad has become a big annual TV moment that kicks off the Christmas shopping season. Continue reading... from Advertising | The Guardian https://ift.tt/2UnvaEk via IFTTT

Ad revenues in the final three months of the year are on track to beat last year’s performance Advertisers counting on Christmas TV campaigns to save a year blighted by the pandemic have fuelled a faster-than-expected recovery at ITV, which said ad revenues in the year's final three months were on track to beat last year’s performance. ITV, whose TV advertising slumped by almost half earlier in the pandemic – the biggest fall in the broadcaster’s history – has bounced back strongly, with TV ad revenues expected to rise 6% year on year in November and to be “slightly up” in the final, so-called golden quarter that businesses bank on for much of their annual sales. Continue reading... from Advertising | The Guardian https://ift.tt/38EXutY via IFTTT

‘World-leading’ proposal delights health campaigners and dismays advertising industry Downing Street has unveiled plans to implement a total ban on online junk food advertising – the toughest digital marketing restrictions in the world – in an attempt to tackle the growing obesity crisis. While health campaigners have welcomed the proposed ban, which is now subject to a six-week consultation, it has stunned the advertising industry, which has called it indiscriminate and draconian. Continue reading... from Advertising | The Guardian https://ift.tt/3noxsQ3 via IFTTT

The multinational fast-food firm has taken out an advert promoting its rivals, from KFC to Five Guys, but are they really trying to help or just telling whoppers? Name: Burger King. Age: 67. It was founded in Florida in 1953 as Insta-Burger King. We know, we never thought we’d be saying this either. pic.twitter.com/cVRMSLSDq6 Continue reading... from Advertising | The Guardian https://ift.tt/35UJdGE via IFTTT

Industry forecasts record cuts to budgets for so-called ‘golden’ quarter amid pandemic Coronavirus – latest updates See all our coronavirus coverage Advertisers are cutting more than £700m from their marketing budgets in the run-up to Christmas, as the pandemic puts paid to the big budget extravaganzas that normally bombard the public over the festive season. While the annual Christmas advertising battle will be as fiercely fought as ever, with a total of £6.2bn spent across the fourth quarter, consumers are unlikely to see glitzy tie-ups such as Mariah Carey’s reportedly £9m deal to promote Walkers festive-themed crisps last year. Continue reading... from Advertising | The Guardian https://ift.tt/2HGcwEy via IFTTT

Anatomy lessons for kids, gorillas going bananas and a Brexit starter pack ... this year’s award winners were full of colourful ideas and vibrant visual flourishes Continue reading... from Advertising | The Guardian https://ift.tt/37t2ilx via IFTTT

Proposed rules aim to curb advertising targeting under-18s The use of celebrities such as sports personalities and reality TV stars in betting and gambling ads is expected to be banned under new rules designed to crack down on marketing targeting under-18s. The rules, which are being proposed by the body responsible for setting the UK code for advertising, would result in recent gambling ads featuring personalities such as José Mourinho, Michael Owen and Harry Redknapp being banned. Continue reading... from Advertising | The Guardian https://ift.tt/3m7Yevd via IFTTT

Lawsuit will accuse tech company of abusing its position to dominate search and search advertising The US justice department is expected to file a lawsuit against Google on Tuesday, accusing the tech company of abusing its position to maintain an illegal monopoly over search and search advertising. The antitrust suit would be the most significant legal challenge to a major tech company in decades and comes as US authorities are increasingly critical of the business practices of the major tech companies. Continue reading... from Advertising | The Guardian https://ift.tt/3dIsCJt via IFTTT

More hard up than Die Hard? It may look like a trailer for John McClane’s next shoot-’em-up caper, but Willis’s action-packed commercial runs out of power fast In a way – in the smallest, saddest way imaginable – we should probably be quite grateful to Bruce Willis . Because in a year packed beyond words with inexplicable disappointments, he has somehow managed to put them all into perspective. First, let’s get the stragglers up to speed. This weekend, Willis’s daughter Rumer tweeted a video accompanied by the hashtag #DieHardisBack. In the video, John McClane strolls through the darkness while someone whistles Ode to Joy. Some guns reload. He turns to see a gang of armed men. He removes his jacket. Some text reads: “As one story ends, a new one begins.” The video ends. Continue reading... from Advertising | The Guardian https://ift.tt/3lZ8E06 via IFTTT

CMA investigation found social media was not doing enough to tackle problem Facebook-owned Instagram is to crackdown on social media influencers and celebrities who make posts without telling followers when they have been paid to do so, following an investigation by the Competition and Markets Authority. The CMA said it has been investigating the issue of “hidden advertising” by social media influencers and has been concerned that Instagram has not been doing enough to tackle the problem. Related: ‘It’s genuine, you know?’: why the online influencer industry is going ‘authentic’ Continue reading... from Advertising | The Guardian https://ift.tt/34Yv5f2 via IFTTT

A campaign urging people to send ‘noodz’ to friends found the noodle makers accused of sexualizing processed food When the Kraft company responsible for America’s favorite mac and cheese set up a promotion asking people to “send noodz”, they thought customers might see the funny side of their pun. Instead, their Instagram was quickly flooded by parents lamenting the company for sexualizing mac and cheese. Related: Vegan food company provokes with M*** F*** advertising campaign Continue reading... from Advertising | The Guardian https://ift.tt/2GSnOoU via IFTTT

A new advert suggesting a ballerina retrain for a job in ‘cyber’ has faced a backlash. What were they thinking? Name: Fatima. Age: Early 20s. Related: Government scraps ballet dancer reskilling ad criticised as 'crass' Continue reading... from Advertising | The Guardian https://ift.tt/3lH342o via IFTTT

In adman Juan Cabral’s first feature, the lives of two men on opposite sides of the world are mysteriously intertwined The celebrated commercials director Juan Cabral makes his feature debut with this distinctive and defiantly uncommercial drama – which could not be further from the mainstream if you doubled the running time and dubbed the whole thing in Finnish. It’s a beautifully composed, enigmatic movie with a high-concept plot about two men on either side of the planet who are mysteriously connected by midlife despair and existential emptiness. Cabral has no fear of resisting dramatic scenarios, leisurely toggling between the two men’s parallel lives; as one wakes up the other drifts off to sleep. In Vancouver, Boyd Holbrook plays Kaden, a professional ski jumper who at 35 refuses to face up to the cold reality that he has reached pensionable age on the slopes. When he meets an ex-girlfriend for coffee, he is stung by regret at the life he did not choose – she’s now married wit...

I had forgotten how annoying it is to have your viewing constantly interrupted by someone flogging something you don’t need I’ve a real liking for foreign-language films; I have done since I was a teenager. I think this started with late-night French films on BBC Two in the pre-video recorder era. I’ve often impressed film buffs with my knowledge of, say, François Truffaut – a whole season of whose work I watched avidly in the early 80s solely in the hope of seeing French people get their kit off. These days, of course, it’s different. It’s about the sheer quality of the stuff available as well as the benefit of having subtitles to concentrate on: you have to pay attention, or you won’t know what’s going on. Checking your phone, pottering about or glancing at a book is just not possible. You can’t half-watch a subtitled film; you’re either completely engaged, or not at all. Related: What became of other memorable ad slogans? Continue reading... from Advertising | The Guardian ht...

It is understood the PM and top adviser Dominic Cummings both want action, including new curbs on advertising Downing Street has taken control of the upcoming review of gambling legislation, due to be launched within weeks, amid a growing appetite for sweeping reform of the industry from Boris Johnson and his closest advisers. The Department of Digital, Culture, Media and Sport (DCMS) is expected to kick off the long-awaited review this autumn but well-placed sources said Boris Johnson and his closest advisers were now steering the plans. August 2017 Continue reading... from Advertising | The Guardian https://ift.tt/2ZVQhAu via IFTTT

Film star’s move follows perfume company apology for substituting a Chinese actor for him in campaign advert John Boyega has resigned from his role as a brand ambassador for British cologne company Jo Malone following the news he was cut out of the Chinese version of a commercial he had conceived. Boyega publicly announced his decision on Twitter. I have decided to step down as Jo Malone's global ambassador. When I joined the brand as their first male global ambassador last year, I created the short film we used to launch the campaign. It won the Fragrance Foundation Virtual awards 2020 for Best Media Campaign. Continue reading... from Advertising | The Guardian https://ift.tt/35EsloT via IFTTT

Perfume brand admits reshooting commercial without Star Wars actor was ‘misstep’ Perfume brand Jo Malone has apologised to the actor John Boyega for cutting him out of an advert he conceived, directed and starred in when it was launched in China. Boyega was replaced by Liu Haoran after the commercial was recast and reshot for the Chinese market. The original advert, London Gent , which was released last year, featured Boyega walking around Peckham, south London, riding a horse, dancing with friends and hanging out with his family. The original cast was multicultural, while the Chinese remake featured no black cast members. Continue reading... from Advertising | The Guardian https://ift.tt/2ZxuO0J via IFTTT

Decision to show then withdraw video sparked crisis at MSF Canada, says review Médecins Sans Frontières (MSF) broadcast a $400,000 (£307,000) TV fundraising campaign in Canada despite warnings from staff that it was exploitative, reinforced racist “white saviour” stereotypes and breached the medical charity’s ethical guidelines, the Guardian has learned. A damning review of the decision to run and later withdraw the advert, which featured the REM track Everybody Hurts played over images of crying black children being treated by MSF medics, concluded it exposed a lack of trust in leadership and triggered an “organisational crisis” at MSF Canada. Related: Médecins Sans Frontières is 'institutionally racist', say 1,000 insiders Continue reading... from Advertising | The Guardian https://ift.tt/2ZiStSv via IFTTT

Ad campaign promoting hygiene and social distancing will run across TV, radio, print and more A new government campaign is being launched to remind people to wash their hands, cover their faces and keep their distance, in a bid to keep infections down as the winter months approach. With the slogan “Hands. Face. Space”, advertising will run across TV, radio, print, social and digital display advertising, as well as on community media channels, the Department of Health and Social Care has said. Continue reading... from Advertising | The Guardian https://ift.tt/3hei44Y via IFTTT

The graphic designer who decried consumerism with a call-to-arms manifesto has won a lifetime achievement award. He talks about his career highs – and why so much modern design is ‘utterly mindless’ In November 1963, dressed in an afghan sheepskin waistcoat and exuding his characteristic theatrical verve, Ken Garland stormed to the front of a meeting of the Society of Industrial Artists with a fiery message for his colleagues. He was sick of graphic designers wasting their talents on selling cat food, toothpaste, cigarettes and slimming powder. This visual incontinence had reached “a saturation point” he declared, adding that “the high-pitched scream of consumer selling is no more than sheer noise”. Designers, he implored, had a duty to devote their energies to more worthwhile ends. His impromptu speech was met with rapturous applause and later published as the First Things First manifesto, a call to arms that would cement Garland as the moral conscience of graphic design for decad...