Thursday, January 19, 2017

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Dancing bodyguard Gary’s Michael Jackson-style crotch grab during ad for price comparison website riles TV viewers

Moneysupermarket’s ad featuring a bodyguard busting out old-school dance moves and a crotch grab was the most complained-about TV ad in the UK last year.

The TV ad, part of the brand’s “So Moneysupermarket” campaign about consumers who feel “epic” after saving cash using the price comparison website, features “Gary the bodyguard”, who at one point is seen doing a Michael Jackson-style crotch grab and gyrations.

Related: Moneysupermarket.com unleashes Big Bad Wolf campaign - Ad break

Related: Match.com ad criticised for suggesting red hair and freckles ‘imperfections’

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