Former Mail newspapers’ executive Guy Zitter explains how it might be possible to regain advertising revenue, whether online or in newsprint
For national newspapers the last couple of years have seemed to be a near-death experience. Paid-for circulation is in decline, but cover prices have frequently risen to mitigate the revenue loss. Where the money has been haemorrhaging is in advertising.Continue reading...
from Advertising | The Guardian http://ift.tt/2jsYB3v