A week ago the Australian brewer Coopers was delighted to unveil a beer for the Bible Society. But after the ‘public relations disaster of 2017’ it is counting the cost of an embarrassing and potentially expensive backlash
The launch of an early candidate for the business PR disaster of the year seemed, on the face of it, fairly innocuous.
A press conference in Adelaide hosted by Tim Cooper, the managing director of Coopers, the largest Australian-owned brewer, and Greg Clarke, the chief executive of the Bible Society Australia, was laden with bonhomie.
Not my understanding of what "pulling a beer" usually meanshttps://t.co/wLZZ5mqftY
Is it just me or did the Coopers directors video come off a little Depp-Heard hostage situationy?
As weak as your beer, @coopersbrewery
Coopers pulls Bible Society beerhttps://t.co/bCue08ml99 Something about horses running away and shutting gates...Continue reading...
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