A week ago the Australian brewer Coopers was delighted to unveil a beer for the Bible Society. But after the ‘public relations disaster of 2017’ it is counting the cost of an embarrassing and potentially expensive backlash
The launch of an early candidate for the business PR disaster of the year seemed, on the face of it, fairly innocuous.
A press conference in Adelaide hosted by Tim Cooper, the managing director of Coopers, the largest Australian-owned brewer, and Greg Clarke, the chief executive of the Bible Society Australia, was laden with bonhomie.
Related: Message in a bottle: Coopers under fire for Bible Society marriage equality video
The Hollywood Hotel in Surry Hills #BoycottCoopers http://pic.twitter.com/yi88JvVhp3
Not my understanding of what "pulling a beer" usually meanshttps://t.co/wLZZ5mqftY
The Cooper family would like to release the following statement in support of diversity and equality: https://t.co/xODZxwfCMR http://pic.twitter.com/g3cPMZE3rw
Is it just me or did the Coopers directors video come off a little Depp-Heard hostage situationy?
As weak as your beer, @coopersbrewery
Related: The leftist outragerati – now bullying free speech flavoured beer | First Dog on the Moon
Coopers pulls Bible Society beerhttps://t.co/bCue08ml99 Something about horses running away and shutting gates...
Thanks @coopersbrewery for declaring you will sign up as a #MarriageEquality supporter w/ @AMEquality#LoveIsLove #equality #diversity #Love
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