That vague progressivism is now a better way to sell beer than, say, hot chicks in bikinis, reflects shifting societal attitudes for which Heineken gets no credit
Brands are not your friends. I know Iām not the first person to say this, but it bears repeating. They donāt care about social justice. They exist solely to sell you crap you probably donāt need. Still, this hasnāt stopped the liberal internet from wetting its collective pants over a recent feel-good āpoliticalā ad for Heineken beer.
Created by Agency Publicis London, the ad features three pairs of British people, most likely actors, who hold disparate political views. A man who doesnāt believe trans identity is legitimate is paired with a woman who favors transgender rights ⦠and is later revealed to be transgender herself.
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