Monday, May 1, 2017

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That vague progressivism is now a better way to sell beer than, say, hot chicks in bikinis, reflects shifting societal attitudes for which Heineken gets no credit

Brands are not your friends. I know I’m not the first person to say this, but it bears repeating. They don’t care about social justice. They exist solely to sell you crap you probably don’t need. Still, this hasn’t stopped the liberal internet from wetting its collective pants over a recent feel-good “political” ad for Heineken beer.

Created by Agency Publicis London, the ad features three pairs of British people, most likely actors, who hold disparate political views. A man who doesn’t believe trans identity is legitimate is paired with a woman who favors transgender rights … and is later revealed to be transgender herself.

Related: Diet Woke: how Pepsi’s ad backfired for Kendall Jenner

Related: Pepsi pulls Kendall Jenner ad ridiculed for co-opting protest movements

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from Advertising | The Guardian