Monday, May 8, 2017

The Do's And Don'ts Of Link Shorteners, From Online Marketing Companies

By Rob Sutter

If you're looking to get into advertising, there exists a bevy of tools to make life easier for yourself. One of the most helpful, not to mention free, are URL shorteners. These are designed to, as you could imagine, shorten URLs to friendlier, more condensed lengths. However, these tools should be used with utmost caution. If you're curious to know why, here are some do's & don'ts that online marketing companies will be able to offer.

DO utilize only the tools you can rely on. If you think that URL shorteners are made the same, you'd be mistaken. According to reputable firms like fishbat, it's not far-fetched to use one of these tools, only for your URLs to come out broken. If you're trying to gain ground from an SEO standpoint, this will hinder your efforts. This is one of the many things that online marketing companies can tell you about URL shorteners.

DON'T let web browser extensions go unnoticed. URL shorteners are convenient tools, especially if you have the right extensions. Depending on the web browser you use, you may be able to download an extension that will shorten your URLs in no time. What this means is that you won't have to constantly visit the same site to do this. This will save you considerable time, which is the main reason why you should take the time to download your desired extension.

DO keep note of your results. One of the best features of URL shorteners is that they actually track your results in the long term. Do you want to know how many people click your visit over the course of time? Your particular shortener will be able to focus on this, meaning that you'll have access to information that can help your online efforts. However, you have to make it a point to constantly record your results as they change.

DON'T think that shortened links are limited. In fact, you might have seen shortened links in various forms of content. These include, but aren't limited to, YouTube videos and Facebook updates. What these links do, in theory, is help your content come across as cleaner. As a result, there's an increased chance that you'll see more engagement moving forward. To say that this is beneficial would be nothing short of an understatement.

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