Thursday, June 29, 2017

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Australian drug regulator’s advertising compliance unit examining whether book breached regulations by promoting ineffective remedies

Australia’s drug regulator is investigating the promotion of an ebook that advocates homeopathic treatment for babies and toddlers, against all scientific evidence.

Brauer, one of Australia’s largest homeopathy companies, promotes the Little Book of Natural Medicines for Children on its website. The book is available for download, and the website promotes the efficacy of homeopathic products. Brauer’s homeopathic products are sold in several pharmacies around Australia.

Related: Homeopathy not effective for treating any condition, Australian report finds

Related: Homeopathic products should not be sold in pharmacies – review

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from Advertising | The Guardian