Sunday, April 22, 2018

How To Maximize Pinterest For Long Island SEO

By Paula Hess

One of the more overlooked platforms, from a Long Island SEO standpoint, is Pinterest. This social media platform, which focuses heavily on visual media, can actually be used to boost your rankings. However, it's imperative that you know how to maximize said platform for the utmost success. For those that are planning on expanding their SEO strategies, the following information may prove useful in the long term.

If you'd like to know about the relationship between Pinterest and Long Island SEO, content descriptions are where you should begin. Whenever you post a picture, recipe, or what have you on this site, you have the option of adding a description. It should be well-written, but it's equally vital that it includes keywords that you can rank for. This is just the start to the advice that authorities on marketing like can provide.

You should also be mindful of how your boards are organized. Anyone that has seen even a measure of success on Pinterest will tell you that much of said success came from how well-formatted their boards were. Not only were the posts of high quality, but the content had a consistent theme, which made them easier for users to sift through. The more effort you put into your boards, the more of an SEO benefit you stand to gain.

Links should also be considered when posting content on Pinterest. Some links might be broken without you even realizing it, and it's likely that there will be a negative SEO impact as a result. If your search engine results aren't improving or are even decreasing, examine your links because there's a chance that they're broken or are directing users to the wrong locations. Test your links properly before you implement them.

What if you're doing everything you can to post content on Pinterest, but haven't yielded many results? It could be a matter of finding the right niche, which is where a specific interest can come into the picture. Focus on what you can excel at, from a content standpoint, and hone in on it as much as you can. By doing so, your content will be greater, which means that your chances of seeing positive SEO growth will follow the same trajectory.

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