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Friday, October 19, 2018

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Anonymous ads appeal to as many as 10 million voters to ‘tell your MP to bin Chequers’

An anonymously run influence campaign has spent more than £250,000 on Facebook encouraging British voters to email their MPs opposing Theresa May’s Brexit deal.

In adverts micro-targeted to individual constituencies, voters are exhorted to “tell your local MP to bin Chequers”.

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from Advertising | The Guardian https://ift.tt/2S2B4rO
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