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Industry forecasts record cuts to budgets for so-called ‘golden’ quarter amid pandemic Coronavirus – latest updates See all our coronavirus coverage Advertisers are cutting more than £700m from their marketing budgets in the run-up to Christmas, as the pandemic puts paid to the big budget extravaganzas that normally bombard the public over the festive season. While the annual Christmas advertising battle will be as fiercely fought as ever, with a total of £6.2bn spent across the fourth quarter, consumers are unlikely to see glitzy tie-ups such as Mariah Carey’s reportedly £9m deal to promote Walkers festive-themed crisps last year. Continue reading... from Advertising | The Guardian https://ift.tt/2HGcwEy via IFTTT

Anatomy lessons for kids, gorillas going bananas and a Brexit starter pack ... this year’s award winners were full of colourful ideas and vibrant visual flourishes Continue reading... from Advertising | The Guardian https://ift.tt/37t2ilx via IFTTT

Proposed rules aim to curb advertising targeting under-18s The use of celebrities such as sports personalities and reality TV stars in betting and gambling ads is expected to be banned under new rules designed to crack down on marketing targeting under-18s. The rules, which are being proposed by the body responsible for setting the UK code for advertising, would result in recent gambling ads featuring personalities such as José Mourinho, Michael Owen and Harry Redknapp being banned. Continue reading... from Advertising | The Guardian https://ift.tt/3m7Yevd via IFTTT

Lawsuit will accuse tech company of abusing its position to dominate search and search advertising The US justice department is expected to file a lawsuit against Google on Tuesday, accusing the tech company of abusing its position to maintain an illegal monopoly over search and search advertising. The antitrust suit would be the most significant legal challenge to a major tech company in decades and comes as US authorities are increasingly critical of the business practices of the major tech companies. Continue reading... from Advertising | The Guardian https://ift.tt/3dIsCJt via IFTTT

More hard up than Die Hard? It may look like a trailer for John McClane’s next shoot-’em-up caper, but Willis’s action-packed commercial runs out of power fast In a way – in the smallest, saddest way imaginable – we should probably be quite grateful to Bruce Willis . Because in a year packed beyond words with inexplicable disappointments, he has somehow managed to put them all into perspective. First, let’s get the stragglers up to speed. This weekend, Willis’s daughter Rumer tweeted a video accompanied by the hashtag #DieHardisBack. In the video, John McClane strolls through the darkness while someone whistles Ode to Joy. Some guns reload. He turns to see a gang of armed men. He removes his jacket. Some text reads: “As one story ends, a new one begins.” The video ends. Continue reading... from Advertising | The Guardian https://ift.tt/3lZ8E06 via IFTTT

CMA investigation found social media was not doing enough to tackle problem Facebook-owned Instagram is to crackdown on social media influencers and celebrities who make posts without telling followers when they have been paid to do so, following an investigation by the Competition and Markets Authority. The CMA said it has been investigating the issue of “hidden advertising” by social media influencers and has been concerned that Instagram has not been doing enough to tackle the problem. Related: ‘It’s genuine, you know?’: why the online influencer industry is going ‘authentic’ Continue reading... from Advertising | The Guardian https://ift.tt/34Yv5f2 via IFTTT

A campaign urging people to send ‘noodz’ to friends found the noodle makers accused of sexualizing processed food When the Kraft company responsible for America’s favorite mac and cheese set up a promotion asking people to “send noodz”, they thought customers might see the funny side of their pun. Instead, their Instagram was quickly flooded by parents lamenting the company for sexualizing mac and cheese. Related: Vegan food company provokes with M*** F*** advertising campaign Continue reading... from Advertising | The Guardian https://ift.tt/2GSnOoU via IFTTT

A new advert suggesting a ballerina retrain for a job in ‘cyber’ has faced a backlash. What were they thinking? Name: Fatima. Age: Early 20s. Related: Government scraps ballet dancer reskilling ad criticised as 'crass' Continue reading... from Advertising | The Guardian https://ift.tt/3lH342o via IFTTT

In adman Juan Cabral’s first feature, the lives of two men on opposite sides of the world are mysteriously intertwined The celebrated commercials director Juan Cabral makes his feature debut with this distinctive and defiantly uncommercial drama – which could not be further from the mainstream if you doubled the running time and dubbed the whole thing in Finnish. It’s a beautifully composed, enigmatic movie with a high-concept plot about two men on either side of the planet who are mysteriously connected by midlife despair and existential emptiness. Cabral has no fear of resisting dramatic scenarios, leisurely toggling between the two men’s parallel lives; as one wakes up the other drifts off to sleep. In Vancouver, Boyd Holbrook plays Kaden, a professional ski jumper who at 35 refuses to face up to the cold reality that he has reached pensionable age on the slopes. When he meets an ex-girlfriend for coffee, he is stung by regret at the life he did not choose – she’s now married wit...