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Firm considering to raise amout of targeted people from 100 to ‘a few thousands’ Facebook’s plans to limit political advertising have taken another step, according to reports , as the company firms up plans to stop political advertisers from sending messages to very small numbers of people. According to the Wall Street Journal , the company has weighed up whether to increase the minimum amount of people targeted in any given political advert from 100, the current limit, to “a few thousand”. Continue reading... from Advertising | The Guardian https://ift.tt/2QIIToh via IFTTT

British advertisers rely more on keywords than microtargeting tools, according to source A new rule banning microtargeting in political adverts will have minimal impact in the UK, the Guardian has learned, since the majority of political advertisers do not use the tools anyway. Instead, British political advertisers spend the bulk of their money on search adverts with simple targeting to individual keywords. Often, those keywords relate to opposing parties: on Thursday, the Conservative party bought an advert for searches for the word “Labour” that took users to labourmanifesto.co.uk, a site set up by the Tories to attack Labour’s expected policies before either party had released their manifesto. Continue reading... from Advertising | The Guardian https://ift.tt/2D0GLQX via IFTTT

Errors affect Tories and Labour, with heavy spending on search words not always recorded Google is underreporting spending on UK political adverts, in one case by a factor of a thousand, the company has admitted. Like many technology companies, Google voluntarily publishes a weekly transparency report, providing updates on how much money has been spent by political parties and other organisations on adverts. Related: UK election: Labour targets the Snapchat youth vote Related: Facebook and Google urged to ban political ads before UK election Continue reading... from Advertising | The Guardian https://ift.tt/2CWLLWu via IFTTT

It shouldn’t work, but it does, because grime MC D Double E breaks through the usual seasonal superficiality Everything you need to know about why Ikea’s Christmas ad is a big deal can be summarised in one word: grime. The Swedish furniture monolith has drawn on the genre that has given us Stormzy at Glastonbury , two Mercury music prize winners, #Alexfromglasto and a 21st-century cultural earthquake that continues to reverberate through the mainstream. The central conceit of the ad is simple: a modern (read: young, mixed-ethnicity, good-looking, inoffensive) family, sitting about in their home being modern, good-looking and generally inoffensive. The mum looks around and realises how shabby her surroundings are. Suddenly, all manner of kitsch and very un-Ikea ornaments come to life and start spitting bars about how clapped-out the flat is, in grime star D Double E ’s unmistakable warbling couplets. The irony is that for all the warmth of D Double E’s persona, Ikea is kind of cold

Supermarket belatedly kicks off festive campaign with truck supplying Xmas parties through the ages Tesco has parked one of its delivery vans on top of a thatched house in Tatton Park, near Knutsford in Cheshire, to promote the launch of its Christmas ad this weekend. The supermarket, which is one of the last major retailers to reveal details of its festive campaign, is to premier its TV ad during ITV’s I’m A Celebrity...Get Me Out Of Here! on Sunday. Continue reading... from Advertising | The Guardian https://ift.tt/37bAbok via IFTTT

Body positivity, inclusivity and empowerment have been co-opted by the beauty and clothing industry to flog us yet more unnecessary products Since feminism and body positivity has been appropriated by big brands to sell us more stuff, we have seen the “Dovification” of beauty and clothing campaigns. It is a trend that has led to a spike in what I am going to call oxymoronic advertising: companies boasting of body-positive shapewear , feminist high heels and empowering lingerie. The recent MYA cosmetic surgery advert is the logical outcome of this shift toward shoppable feminism. The company’s latest “Every Body” advert would score full points in a game of “every advert aimed at women in 2019” bingo. There’s the real woman’s first steps into fitness: here it is a weightlifter, focused on being “strong instead of skinny”. Then there is the archetypal millennial, complete with tattoos and candyfloss hair. And, of course, the obligatory ethnic-minority woman. All are embracing their in

TV campaign tells story based around the first Sainsbury’s store, which opened in 1869 Sainsbury’s has given Father Christmas a Dickensian origin story in a festive advert that aims to remind viewers of its 150-year history at the heart of the British high street. The TV campaign, which launches on Tuesday during ITV’s Emmerdale and then goes online, tells a Christmas story based around the first Sainsbury’s store, which opened in 1869. Continue reading... from Advertising | The Guardian https://ift.tt/2O0X5X0 via IFTTT