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Internet Marketing In Terms Of Miiverse

By Robert Sutter


Nintendo, in my mind, is slowly but surely becoming a company that is growing to conform with the standards we expect today. It's interesting since Nintendo has always sort of stood on its own. For better or worse, the video game mogul has always been known as one that has stood on its own with a seeming refusal to conform. The Miiverse seems to have shattered this in one way and I would like to think that it should be a point of focus for Internet marketing in general.

The reason that I'd like to talk about the Miiverse in particular is because of the recent update that was made. In essence, what this update does is that it has changed Miiverse around to the point where it functions like Twitter. Prior to the update, you could only post messages on certain forums, your content only being shown in one particular subforum without being seen elsewhere. With this new feature, you no longer have to go into a specific category for posting, making the matter much more streamlined.

This is interesting because usually Nintendo has been the company that has been making trends in its own industry. Everything from motion controls to the standard directional pad we see today have come about thanks to this company, so it's interesting to see it integrate other aspects from different networks. However, it's apparent that Nintendo understands the weight of Twitter and how often people utilize it. Why not structure Miiverse in a similar way so that users will be more likely to incorporate it into their communication efforts?

Companies along the lines of fishbatunderstand the weight of Twitter and how constantly it is put to use. Messages posted are short and sweet, which is effective for those who do not have much in the way of time to spare. The idea of Miiverse adopting a similar structure is ideal but I cannot help but feel as though it needs more in the way of Internet marketing. If this is seen, I would like to think that Nintendo would benefit from a greater number of users.

I think that it goes without saying that Miiverse has seen a tremendous change recently. While I do not believe that its scale is going to be able to match up to something like Facebook, for example, I do not think that it has to. Miiverse is, in my mind at least, one of the most self-contained platforms, which helps to give it a bit more of an identity. I believe that its implementation of Twitter-like features does nothing short of make it that much more of a viable platform.




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