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Unlocking The Power Of Social Media Marketing

By Sara Ezan


No matter what your industry is, there is a good chance that your target market uses social networking in some form or another. Therefore, it's a good idea to put your business on one of these social network sites, as well. Find out which social sites your customers are on, and include them in your marketing mix. If not, you are missing out on finding new customers and building relationships.

Add a share button for Facebook near the tops of blog posts. Visitors can then easily share it with their own Facebook friends. This helps to increase the numbers with access to the blog, which, in turn, brings in more visitors that may decide to use your service or possibly buy your products.

Create an open forum in which you allow customers to be part of your creative process. You will be surprised at how well your customer base can help you brainstorm an idea, create the "blueprint", and lay out the best implementation of the idea. When you have this kind of input coming from your customers, it is safe to assume they will buy when launched.

Be sure that your content is interesting and unique, so that other social media users will want to share it with others. People succeed by using social media, but only if their content sticks out from others. If you are out of ideas, you can always find inspiration online or from family and friends.

Because it takes awhile to truly master the art of social media marketing, it may be necessary to start off small and slowly expand. At first, you can just do the same things your competition does, so study them carefully and mimic their techniques. Look at their content on social media, and focus on the promotions they offer.

Remember that when you are using social media to market your business, you are communicating with people, not at them. The technology that people are using now and the way social media is designed is allowing your customers to communicate easier than ever before. You have to engage in this conversation and communicate with your customers in contrast to posting ad copy with a one-sided point of view.

If you have a blog that you update regularly, you can actually set it up so that your posts are automatically tweeted on Twitter. You can also borrow on the popularity of other Twitter accounts by re-tweeting and commenting on their content regularly. Not only will the bloggers enjoy the extra exposure, but your followers will appreciate the great content that you share with them.

To help your customers help you spread your content, make sure blog posts have the right buttons to get easily shared. You can add Facebook Like and Share buttons, as well as Linked share ability and the Retweet button for Twitter users. When you have engaging content your regular followers like, they will spread it around the internet, hopefully drawing more followers to you.

Use these great tips to build relationships with both prospective and current buyers. As you use social media sites to do this, you will be encouraged by how easily it is to connect with your target market. Keep building those relationships with your customers, and your business can't help but to grow.



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