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How To Be Better At Email Marketing

By Abraham Joseph


Nearly everyone in the world's developed countries now has access to email, and that makes nearly everyone a candidate for email marketing. This is a tremendous opportunity for marketers to send a message about their product and get a one-on-one chance for a look at what they have to offer. Yes, much of the email marketing efforts officially are spam, or unsolicited and is thus technically illegal, it is still done quite normally and without care.



You should only require an email address in your subscription page. Even better, you should enable your would-be subscribers to sign up using their Facebook accounts. If you require more than an email address, you will turn off your would-be subscribers.

Nowadays, nobody truly has the time and the attention span to read a really lengthy email. Having said that, ensure that your messages are succinct and straight to the point. Your potential customers should know what your message is all about in the first few sentences. Insert a clear call to action in your email.

These days, nobody really has the time and the perseverance to read anything long. Thus, whatever you do, make your emails short and straight to the point. Prospective customers should be know what your message is all about within the first few seconds of reading your email. You should inset a call-to-action shortly after your message.

The number one rule in marketing is that people don't buy your product until they have been exposed to it 7 different times. An email campaign fueled by an auto responder gives him that chance on an automated basis.

The best thing about using email marketing is that it is free to use. Most email marketers will go to great lengths to build lists of people who have similar interests and then keep the list in the group for the marketing.




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