In marketing, behavioral segmentation is the division of the market into parts that will be based on certain patterns and interests that these groups would have in common. This is a very important aspect of marketing because if one does not know his target segment, he will not be able to push his product. Here are a few tips that may help in this division.
Now one of the most common ways to divide a market would be to divide them by when they would most likely buy the product. Entrepreneurs have to observe this as customers will only buy a certain product at a certain time of the day, certain time of the month, or on a certain holiday. So when pushing a product, he has to think about when the buyer will want to buy it.
Another type of division that one may use would be based on the things that they are seeking in a product. In a nutshell, one will be grouping customers based on what type of features and benefits that they would want in a product. By knowing this, a marketer may be able to know how to promote the features and benefits as well as advantages of a product.
Of course one cannot forget about the purchasing power of a consumer as this is extremely important in marketing. Now depending on what type of product the business is pushing, it is always important to look at the price. If one sells luxury items, then the price will be high and for the higher class group and if the product is targeted to the mass market, then the price will of course be lower.
Of course they may also be grouped according to how much they would use the product. In other words, they will be grouped according to whether they heavily use the product, moderately use the product, or just lightly use the product. That way, the marketer will know who to concentrate on selling to.
There is also something known as buyer classification which would classify them as to what kind of buyer the target would be. The buyers are classified as regulars, non buyers, or just simply potential targets. Of course there would also be the users who used to buy the product and there would also be the ones that have used the product only for the first time.
Of course one may also group the market according to how loyal the customer is to the brand. Now the three categories in this part would be the loyal ones, the non loyal ones, and the ones who are not that loyal. The ones that are not that loyal would regularly use the product but will have the tendency to switch to other brands.
So if one is a marketer, then these are some of the things that he would have to take note of. This is a very important aspect of marketing because it would help the marketer narrow down so that he can decide how to promote the product. This is definitely easier than trying to target everyone.
Now one of the most common ways to divide a market would be to divide them by when they would most likely buy the product. Entrepreneurs have to observe this as customers will only buy a certain product at a certain time of the day, certain time of the month, or on a certain holiday. So when pushing a product, he has to think about when the buyer will want to buy it.
Another type of division that one may use would be based on the things that they are seeking in a product. In a nutshell, one will be grouping customers based on what type of features and benefits that they would want in a product. By knowing this, a marketer may be able to know how to promote the features and benefits as well as advantages of a product.
Of course one cannot forget about the purchasing power of a consumer as this is extremely important in marketing. Now depending on what type of product the business is pushing, it is always important to look at the price. If one sells luxury items, then the price will be high and for the higher class group and if the product is targeted to the mass market, then the price will of course be lower.
Of course they may also be grouped according to how much they would use the product. In other words, they will be grouped according to whether they heavily use the product, moderately use the product, or just lightly use the product. That way, the marketer will know who to concentrate on selling to.
There is also something known as buyer classification which would classify them as to what kind of buyer the target would be. The buyers are classified as regulars, non buyers, or just simply potential targets. Of course there would also be the users who used to buy the product and there would also be the ones that have used the product only for the first time.
Of course one may also group the market according to how loyal the customer is to the brand. Now the three categories in this part would be the loyal ones, the non loyal ones, and the ones who are not that loyal. The ones that are not that loyal would regularly use the product but will have the tendency to switch to other brands.
So if one is a marketer, then these are some of the things that he would have to take note of. This is a very important aspect of marketing because it would help the marketer narrow down so that he can decide how to promote the product. This is definitely easier than trying to target everyone.
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