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Truck Wraps & Effective Marketing By The Baltimore Orioles

By Robert Sutter


Sometimes tourists have to be drawn into certain areas by the best attractions in the world. Amusements parks are a great example of this; they can provide enjoyment for just about anyone, so the ability to go to parks like these does not require much in the way of convincing. However, what about being drawn in with the idea of baseball? This is where the Baltimore Orioles can come into play and experts in truck wraps will be able to tell you why this is the case.

CBS DC posted an article in regards to a billboard that was placed along I-295 in Maryland, just before the Washington D.C. border. What the billboard in question shows are a group of three players from the Baltimore Orioles baseball team: Adam Jones, Chris Davis and Manny Machado. While the billboard itself may be able to grab attention, you may be curious about what the purpose of it is. To put it simply, it was designed and set up in order to get people to buy tickets.

To explain this matter in detail, it was reported that the billboard would have a phone number that people could call for the purpose of buying tickets. One of the reasons why this is crucial is because the billboard itself was located around 6.5 miles or so outside of Nationals Park. For those who aren't baseball fans, this arena has been known as the "home" of the Washington Naturals. It's because of this that a feud of sorts can spark, which is common when talking about sports in general.

With favoritism towards sports teams aside, though, this kind of ad placement is a movement that can call for the support of authorities such as JMR Graphics. Strategy is crucial when it comes to advertising with any materials, ranging from billboards to truck wraps. Placement is especially important and the fact that this particular billboard was positioned in what many sports fans would call enemy territory is very creative. It's a move that will, undoubtedly, draw in publicity. After all, this is the goal of advertising in general.

Sports fans are some of the most passionate individuals, in regards to their hobbies, and I believe that baseball stands tall in this regard. Individuals want to be able to support their teams and the idea of a billboard featuring an opposing team being built stands a great chance of eliciting a tremendous amount of ire. However, in terms of ad placement alone, it's easy to see why this was done. The proximity towards Nationals Park, in addition to the appeal towards tourists, is hard to overlook.




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