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Tips For Choosing A Good Media Relations Consultant

By Sherry Gross


Hiring external consultants for short term projects is becoming very common in businesses today. As in-house resources become sparse and impartiality is required, companies opt to hire consultants who can get the job done. However, hiring such an expert for the first time can be a little bit intimidating. This article provides essential information that will help your company or organization identify the best media relations consultant.

Word of mouth still remains the best approach to get information for many things including consultants. So if you know anybody or organization who has dealt with media consultants before, you can always ask them for referrals. Even if they are unable to refer you to a good adviser, they will warn you against the unscrupulous ones. This will still help you make an informed choice.

Experience also plays very crucial role in quality of services. Because of this, it is advisable to go with experienced consultants. You need someone who has been in the media consulting practice for long enough. Long enough here means a minimum of five years.

Of course you will also have to compensate the adviser for his/her services. And because there is no standard charge for this, each and every consultant is always likely to have unique charges. Because of this, comparison shopping is highly recommended. This will help you identify an adviser whose charges are within your organization range. At the same time, you also need to beware of suspiciously cheap consultants. Suspiciously low charges can sometimes mean lack of experience on the part of adviser.

Communication between you and the adviser is also going to be crucial. You need an expert with good communication protocol. Trying calling your prospective consultants office and see how fast your call is picked up. You can also drop an email to the consultants office and see how long he/she takes to respond. Do not commit into working with any adviser you are not convinced with his/her communication protocol.

With the widespread use of the internet, you can also read reviews from the consultants website. A confident adviser will of course include customer reviews section in his website. If this is missing from the website, you can be sure that the consultant does not want clients to review his/her services.

You can also advertise on local dailies for qualified and interested consultants to apply. You need to specify the nature of the project and ask interested and qualified individuals to apply. If you want the best consultant, you must also start the search in good time, this is important because good consultants are always booked in advance.

Ultimately, the final choice will be based on a combination of factors and each organization is usually unique in its media relations needs. How you hit it off with the consulting firm is also of immense importance and ought to be given priority. There is also the need of effective communication between you and the consultant on a regular basis.




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