Starbucks, Cadbury and Estee Lauder also on board for slow, measured launch of Facebook-owned app
Photo-sharing app Instagram is introducing adverts into the feeds of its British users, following their introduction in the US in 2013.
The Facebook-owned app will run ads from brands including Waitrose, Rimmel, Channel 4, Starbucks, Cadbury and Estee Lauder in the UK from this week.
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