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Twitter is set to roll out a new targeted advertising scheme which monitors film-related tweets and sends users adverts according to their tastes

Twitter is preparing a new kind of targeted advertising that has filmgoers in its sights with tweets about films generating adverts relating to the users tastes.

Speaking to the Hollywood Reporter, Twitters global head of research Jeffrey Graham said: Our recent research shows that Twitter is a major influence on movie choice. Not only are people hearing about new movies on Twitter, they are using it to make a decision about what to see, then sharing their experience with friends.

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from Advertising | The Guardian http://ift.tt/1BgKqji

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