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Weve had decades of emotional charity advertising. Perhaps it is time for charities to try something different

Charity shock tactics do they work?

Why charities should abandon shock advertising

When was the last time you watched a charity advert the whole way through and then donated? Was it last night after the soaps or before the news? No, me neither.

In a world so saturated with adverts, we often switch off at the best of times, never mind when we are being asked to eradicate poverty in the whole of the Southern Hemisphere for just £3 a month.

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from Advertising | The Guardian http://ift.tt/YE127V

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