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Working alongside tech company Mirriad, music videos could soon include product placements which adjust depending on your location and demographic


Universal Music Group have signed a deal to include new ads in their clients existing music videos. Clips for acts like Avicii and Far East Movement could soon show product placement that changes depending on the location or demographics of the viewer.


The most bizarre aspect of this scheme is the way it plays with time: technology from the UK-based company Mirriad inserts retroactive product placement into videos that have already been released. After premiering the system with Aloe Blaccs The Man, last May, Mirriad signed with Universal to work a similar magic on their catalogue of videos. According to Billboard, its a three-way partnership with the ad agency Havas.


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