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Agencies can use crowdsourcing to reinvigorate their business and deliver campaigns inspired by the public, for the public

Crowdsourcing calling on the public to complete business-related tasks or research is proving to be one of the most divisive topics in the advertising industry. Brands are embracing it and becoming increasingly reliant on it, from competitions to solve technical problems to call-outs to submit new designs, slogans and products.


Agencies, however, have often considered it as a threat to the very core of their business. It has been portrayed by some as the end of agencies, but Id argue this is far from true.


Some people think crowdsourcing is complex and risky, when in fact its all the contrary.


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from Advertising | The Guardian http://ift.tt/1vi5zsC

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