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The ethical social network has used a legal manoeuvre to ensure it can never sell user data or display adverts


Ethical social network Ello has registered itself as a public benefit corporation in order to ensure that it can never display ads. Having raised $5.5m from venture capitalists in its Series A funding round, the new legal status commits the company to abide by its ethical principals.


Ello was founded in March 2014, but exploded in September this year when Facebooks decision to crack down on users with fake names sparked an exodus from the site.


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