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ITV to prioritise live matches next autumn as it seeks to shore up its audience and revenues after the loss of football rights

The X Factor looks set to be rucked off the park next year, with ITV planning to switch live shows to Sunday to make way for live Rugy World Cup coverage on Saturday evenings.


Simon Cowells talent show has been a staple of ITVs Saturday evening schedule since launching in 2004, but a string of clashes with fixtures in rugby unions world cup event will result in the main live show moving to Sunday nights for at least some of 2015s 12th series.


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