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From John Lewis to British Airways, these brands are creating seamless cross-channel campaigns with significant returns

Delivering campaigns seamlessly across channels should be a high priority for marketers, especially when you consider that 60% of online adults in the UK and US now use two or more devices every day. But with media convergence pushing marketers towards an omni-channel approach, it’s surprising that only 7% of marketers feel able to deliver effective cross-channel marketing strategies.

Here we look at five brands and their omni-channel marketing efforts.

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from Advertising | The Guardian http://ift.tt/122c0GV

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