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The advert for the true-crime podcast has become a hit with fans – and much parodied – but what exactly is MailChimp?


It’s the cultural phenomenon everybody is talking about. It’s loved, it’s hated, it’s intriguing, it’s annoying and it’s genius. It’s … the MailChimp advert.


The 19-second ad is the first thing everyone hears at the beginning of Sarah Koenig’s Serial podcast, and while the series is about a disturbing cold case high-school murder, the ad has grabbed everyone’s attention for its unintentional hilarity and charm.


I just told a "Mail Kimp" joke to someone who doesn't listen to @serial. It didn't go over well. #mailkimp #mailchimp


Even Google is in on the joke. #Serial #mailkimp http://ift.tt/11YNfva


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from Advertising | The Guardian http://ift.tt/1FvtQjN

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