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Advertising watchdog Bcap asked to extend its review to examine scheduling and a possible pre-watershed curb

Payday loan commercials could be banned from TV before the 9pm watershed, under proposals being considered by the UK advertising regulator.


The Broadcast Committee of Advertising Practice (Bcap), the body responsible for writing the rules for TV ads, is already looking at the content of payday loan commercials.


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from Advertising | The Guardian http://ift.tt/1vnwOCz

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