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Stereotypes in advertising aren’t going to be enough to convince a majority minority population to buy anything


There is an urgent need for new ways of envisioning racial difference in every medium available to us – including in advertising. Most white Americans have a segregated social network – as recently as 2013, that was true for 75% of white people – so the representations of minorities in media (like advertising) may be white people’s main source of regular, daily exposure to minorities at all. So it’s important that the depictions of minorities to which white people are exposed are accurate, inclusive, and representative.


Since 2006, the nation’s racial minority population has been over 100 million. Marketers call the soon-to-be majority-minority here “the new normal,” but it has created an extraordinary representational challenge: how does a predominantly white advertising world suddenly represent and appeal to non-white consumers?


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from Advertising | The Guardian http://www.theguardian.com/commentisfree/2014/dec/29/interracial-present-and-future-better-than-tokenism

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