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The German car-maker seeks to change the image of its drivers with a horse-back adventure and the tech firm produces a touching moment


This beautiful advert by Mirror Mirror director Tarsem depicts a figure from prehistory whose curiosity persuades him to jump aboard a stampeding horse. Only by indulging his instinct for adventure and risk will our bearded hero discover how much more ground he can cover on horseback. It’s an audacious bid to change the self-image of BMW drivers.

Agency: FCB Inferno

Director: Tarsem


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