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Tim Lefroy, the Advertising Association’s chief executive, explores the industry’s hottest topics to be explored at LEAD 2015


Once a year the Advertising Association asks UK advertising – its agencies, brand-owners and commercial media – to stop competing for just a single morning and work together to shape the role, rights and responsibilities of advertising.


From a standing start, LEAD has become a permanent fixture on the advertising calendar, bringing over 300 business leaders together to debate advertising’s challenges. In 2012, it was the launch pad for Deloitte’s ground-breaking Advertising Pays report, putting our collective impact on UK GDP at over £100 billion. And it has filled a clear gap in the market – plenty of events cater to those wanting to make better advertisements, only LEAD caters to those interested in making advertising better. Better understood, better valued, better recognised.


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