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Neither General Motors nor Ford will be taking advantage of the huge captive audience offered by Super Bowl XLIX


Although several auto manufacturers have been hyping their Super Bowl commercials in advance of the actual game Sunday, a number of others that had bought the prominent ad time in past years are staying on the sidelines for Super Bowl XLIX.


If the last several Super Bowls have been any indication, Americans are more likely to watch the National Football League finale than they are anything else on television. Last year’s game, in which the Seattle Seahawks trounced the Denver Broncos, was – with more than 111 million viewers – the most-watched television event in US history.


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