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The league’s image has been tarnished by cases involving players such as Adrian Peterson and Ray Rice. On Sunday, it will attempt to take on the issue


For many, this past NFL season won’t be remembered for the quality of its games but the wave of domestic violence that has tarnished the league’s image. Two of its most high-profile players – Adrian Peterson and Ray Rice – were suspended for domestic violence. Rice’s case attracted particular attention after the league initially gave him just a two-week suspension for knocking out his fiancee in a casino elevator.


The league has started to push back against accusations that it doesn’t take the issue seriously, so it’s little surprise that the NFL has chosen to air an anti-domestic violence ad on Super Bowl Sunday. As well as an unofficial national holiday, it is also a day when rates of domestic violence spike.


@TIME Not really "chilling" but it does make a point.


@ABC7 the #nfl under reacts to domestic violence, then over reacts to deflated balls. Hmmm. Interesting.


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