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The CEO talks about change, the rise of native advertising and why we’re yet to see many examples of real creativity wrought from data



• Guardian Changing Media Summit 2015 – programme


Ahead of the Changing Media Summit 2015, Nick Baughan, CEO of Maxus UK, spoke to us about embracing change, how data is improving marketing efficiencies and the future of agencies.


You’ve been in the role of UK CEO for about three months now. How are you finding it?

It’s great. I imagine it’s a different experience walking into an agency for the first time as CEO, but having been managing director at Maxus for the last three years, I already feel completely connected to the business that we’ve built together. The difference is the added sense of pride I feel to lead such an incredible group of people.


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